All of us need to learn about marketing because it provides us with a collection of
skills that are useful in any career and helps us to understand how businesses and
other organizations work.
Whether an engineer in a manufacturing plant or a lawyer in an office, we need to
understand how to deal with diverse audiences. Studying marketing will help us to
learn how to interact and communicate with different groups of people which is a valuable
skill.
Unlike many other jobs, marketing-related jobs are neither boring nor repetitive.
Marketing delivers joy
Being creative -- the ability to think out-of-the-box -- is a must in any marketing
profession. As a marketing expert, you can use your creative skills to develop campaigns
and strategies that stand out and grab the attention of audiences, especially consumers.
It has been estimated that marketing and marketing-related jobs constitute more than
10 percent of all U.S. jobs. A marketing career is often considered one of the best
training grounds for the top level of corporations. Economic, social, cultural and
even political organizations increasingly recognize the importance of the marketing
function in modern management.
Marketing professionals are the contact points of every organization with the outsiders.
This provides the opportunity to work with people from a variety of industries and
walks of life. A marketing career will expose you to many influential people and corporations,
allowing you to build valuable networks for future professional growth.
Marketing is an exciting profession. Marketing positions involve a multitude of interesting
activities, including promotion, product/service development, distribution, pricing,
and customer service you will not be bored!
Successful graduates from the marketing discipline are equipped with the knowledge
and skills to pursue a broad range of professional activities.
There is nothing more satisfying than knowing that you have positively affected customers'
lives.
Dr. Charles Martin, Professor of Marketing
Marketing helps you to pursue your own entrepreneurial ventures.
For entrepreneurs, marketing is not optional!
