SEM Plan Progress Report Year 2

Overall Enrollment

Bar graph showing enrollment numbers for 2008 through 2018. The chart starts at 14,612 in 2008, has a few small peaks of15,100 in 2011 and 15,003 in 2014, then rising at the end of the chart with 15,081 in 2017 and the high mark of 15,784 in 2018.

First-Time-In-College (FTIC)

Bar graph showing the numbers of First Time In College students from 2008 through 2018. In 2008 we had 1,184, and the chart hits a low point in 2010 with 978, then is stable for a while befomre starting to grow in the later years. The high point is in 2018, when we hit 1,606 FTIC students.

Goal 1

Develop activities that foster a culture of enrollment growth among faculty, staff and students

Completed or ongoing
- UNISCOPE
- Faculty recruitment/retention fellows
- Faculty tool box/Weekly retention tips
AY 2017-18
- PROUD service standards
Chairs鈥� [and Everyone鈥檚] Toolkit for Recruitment and Retention

Goal 2

Increase enrollment of degree seeking underserved* student populations (UG/GR) by 8.5% yearly through fall 2020

Completed or ongoing
- Created renewable need-based aid for incoming new students
- Modified KBOR performance agreement retention scholarship
- Created micro-grants for students who have exhausted federal aid
AY 2017-18
- Create book fund for students who have exhausted federal aid
- Increase collaboration with TRIO programs to better serve these student populations
- Continued focus on the Shock the World campaign to grow the number of need-based scholarships.
Creation of a First Generation Coordinating Council (new Fall 2018)
Development of a peer mentoring program in the Office of Diversity and Inclusion (new Fall 2018)

* first generation or low_income or underrepresented minority (American Indian/Alaskan Native, Black non-Hispanic, Hawaiian & Hispanic).

Combined bar and line chart which shows the growth of Underserved students (5,759 in 2008 to 7,182 in 2018) and FTIC underserved (530 in 2008 to 840 in 2018)

Goal 3

Increase retention rates of degree seeking underserved student populations by 2.5% yearly through fall 2020

Completed or ongoing
- Developed a centralized freshmen advising center in the OneStop
- Developed a proactive advising/scheduling system
- Continued implementation of the Graduation Partnership
AY 2017-18
- Robust advising marketing
- Enhanced retention efforts in Student Affairs 鈥� CARE team
- Four year Student Education Plans (SEPs) developed
- Promotion of 鈥淭hink 30鈥� for 4 year graduation
- Reregistration campaigns each semester
- Increased use of At risk reports

Graph showing the retention rates for FTIC students and underserved students from 2007 through 2017. The FTIC students show positive frown from 70.1% in 2007 to 72.8% in 2017, while the Underserved FTIC students start at 70.0% in 2007, then drop into a trough that gets as low as 66.3% in 2012 before rising back up to 70.1% in 2017.

Goal 4

Increase enrollment along the I-35 corridor by 18% yearly through fall 2020

Completed or ongoing
- Added regional recruiters in Oklahoma, Texas, and Kansas City, MO
- Fully implemented in-state tuition in Tulsa, OKC, DFW, and KCMO metro areas and 150% of in-state tuition for all other areas in OK and TX
AY 2017-18
- Shift university marketing focus to digital marketing channels along the I-35 corridor in STEM fields
New 鈥淪hocker Cities鈥� 鈥� Fall 2018 approval from KBOR to extend in state tuition to the metro areas in Austin, San Antonio, Houston, St. Louis, and Denver (In effect for Fall 2019).

Graph showing increased enrollment along the I-35 corridor. Enrollement rates are fairly static and steady from 2008 through 2014, then start to grow, reaching the current high of 802 in 2018.

Goal 5

Increase non-degree seeking for credit enrollment by 14% yearly through fall 2020

Completed or ongoing
- Increased concurrent enrollment offerings
- Utilized market-based tuition for non-degree offerings based on industry/community needs:
  - Transition them from badges to degree bound students
AY 2017-18
- Stackable credentials (may be more than microcredentials)
New Student Success badges created for high school students (Fall 2018)

Graph showing growth in non-degree seeking for credit enrollment from 2008 through 2018. The overal numbers start at 1009, drop to 579 in 2013, then rise sharply to 1,858 in 2018. That growth is largely due to major growth in the other non-degree group, which includes education recertification, open admission, and post-BA Undergraduates who continue to enroll but are not in a degree program.

Goal 6

Identify new and emerging academic programming beginning in fall 2016 that leads to enrollment growth

BA elementary education ECU teacher apprentice program (TAP) (started summer 2017)
BAA in Media Arts (started fall 2017)
BS Engineering Technology 鈥� cybersecurity (started fall 2017)
BS Homeland Security (started spring 2018)
MS is Global Supply Chain Management (started spring 2018)
MHA 鈥� Health Administration (started fall 2018)
Alternative credentials:
- Certificates 鈥� 52 total (Graduate and undergraduate)
- Badges 76 total badges, with 27 added in 2017-18.
Interdisciplinary Program competition: 21 submissions (Fall 2018)

A pair of graphs which show growth in the Applied Studies, Teacher Apprenticeschip program and the Fine Arts, Media Arts program. TAP growns from 36 new and 53 returning in 2017 to 105 new and 257 returning in 2018. Media Arts grows from 21 new and 26 returning in 2017 to 90 new and 88 returning in 2018.

Goal 7

Increase enrollment of new fall students in online programs by 110% by fall 2020

Completed or ongoing
- 23 programs (12 undergraduate, 11 graduate), 9 certificates
- Increase marketing to a national audience 鈥� increased engagement via Blackboard Marketing and Enrollment Services
- Hire full-time recruiter 鈥� Noelle Wilson, Online Enrollment Specialist
- Market analysis to identify new programs 鈥� part of every new program launch and exploration
AY 2018-19
- Create service catalog for onboarding programs
- New programs and certificates
  - MHA (Health Administration)
  - MSN (Nursing Education)
  - MA Arts Leadership and Management
  - MEd - SPED-High Incident Alternative Certification
  - MHRM (Human Resource Management)
  - Health Administration Certificate
  - Aging Studies Certificate

Graph which shows the growth of enrollment of new fall students in online programs, from 656 in 2016 to 1,339 in 2018. The chart also shows the line which represents the 5-year goal for this grown which was 333 for 2018.

Goal 8

Increase enrollment of new fall transfer students by 11% by fall 2020

AY 2017-18
- Develop recruitment goals for local/I-35 corridor CCs
- Increase marketing to transfer students
- Launch a transfer portal for prospective students so they can easily determine which courses will count toward a 黑洞社区 degree
Continuing to develop more articulation agreements (2+2s) that make it easier for students to transition from community colleges
Promoting Shocker Pathway with 黑洞社区 Tech
Promote opportunity for Dual Advising

Ggraph showing Transfer enrollments from 2015 through 2018. The pattern is for shrinking enrollment from 1,217 in 2015 to 1,191 in 2017, then a large spike of 1,269 in 2018.